SUPER LOVE SENDER LAUNCHES ON TARGET FACEBOOK PAGE IN CELEBRATION OF VALENTINE’S DAY AND THE BIG GAME
Online Community to Help Target Give $1 Million to Select Charities
Target, which gives $3 million a week to support education, the arts, social services and volunteerism nationwide, invites the online community and its more than 725,000 fans on Facebook® to participate in Super Love Sender, a two-week-long giving campaign on its Facebook Page (facebook.com/Target).
The campaign, which runs from January 31 through February 14, 2010, combines football and love just in time for Super Bowl XLIV and Valentine’s Day, and allows participants to choose how five national charities will receive a portion of $1 million from Target to fund educational programming.
The five charities are: · Kids In Need Foundation · St. Jude Children’s Research Hospital® · The Salvation Army · United Through Reading® Military Program · United Way
Through Super Love Sender, everyone can upload a personal photo and customize one of three quirky Valentine’s Day, football-inspired video cards to send to friends and family in support of the select charities. Every time a video card is sent, the guest-chosen charity will receive one vote. The total percentage of votes will correlate to the charities’ portion of the $1 million received in a one-time donation from Target.
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